Experimental models have always played a significant role in the history of Rolls-Royce Motor Cars, from the first - 1EX, built in 1919 - to the most recent - Rolls-Royce 101EX, built in 2006. Unlike a concept car, the experimental models developed by Rolls-Royce Motor Cars have always been fully functioning vehicles, residing in a tangible world of wood, leather and metals rather than clay and foam. EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs. "Modern automotive engineering is a balance of creativity, innovation and application. Rolls-Royce 200EX is an opportunity to assess these new ideas," explains Helmut Riedl, Director of Engineering.
Rolls-Royce 100EX was the first experimental car unveiled after Rolls-Royce Motor Cars was relaunched under BMW Group ownership in 2003. Revealed at the Geneva motor show in 2004, the two-door, four-seat convertible was built to mark 100 years of Rolls-Royce motor car design and engineering. Just two years later, 101EX was presented, which explored modern coupé design. Both of these cars inspired production models that not only closely resemble their EX progenitors but have also redefined luxury motoring in the modern age.
Following on from this success, the same group of designers and engineers has created Rolls-Royce 200EX, itself pointing the way to Rolls-Royce RR4, a new model scheduled for production in 2010. The brief for Rolls-Royce 200EX? To create a modern, lithe and dynamic Rolls-Royce that bears all the hallmarks of the great cars that have gone before it: effortless performance, unparalleled refinement, exquisite quality and confident design.
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