The refreshed Volvo S80 is the result of an intensive dialogue between Volvo Cars' project group and the discerning customers in the premium sedan segment. "We are ready to give the competition a tough match. With the new Volvo S80, we're placing the bar at the very highest level when it comes to exclusiveness, quality and driving properties," says Volvo Cars President and CEO Stephen Odell.
The refreshed Volvo S80 is being unveiled for the very first time at the 2009 Geneva Motor Show in early March and sales will start in spring 2009.
Building on great success of the previous Volvo S80 in key markets such as Russia, Volvo Cars' large sedan model takes centre stage with far greater self-assurance than ever, the result of a more distinctive and elegant design, a more exclusive interior and a sharper chassis and upgraded engine range.
"From the outside, the refreshed Volvo S80 looks both larger and more elegant. But we've also given it a tougher face. In Germany, they talk about the "böser blick", that is to say the front of the car should look rather menacing when it fills the rear-view mirror of the car in front," explains Volvo Cars Design Director Steve Mattin. He adds:
"However, the refreshed Volvo S80 should not just be seen, it has to be experienced. The atmosphere inside is both more comfortable and luxurious, with an increased aura of craftsmanship. We've also made the interior more driver-oriented, not least with a new steering wheel and upgraded instruments. Our chassis and engine experts have made sure the driving experience is as exclusively attractive as the interior is."
Detail precision and quality materials
Steve Mattin and his team have increased the exterior's elegant charisma with a number of details that give the Volvo S80 a lower, longer and wider stance.
The front is more distinctive with a new grille featuring the larger iron mark, which is part of the more extrovert DNA of recent Volvo models. There is also new brightwork on the air intakes, lower part of the doors and under the tail lamps.
Inside the car the spotlight is on increased exclusivity and comfort. The soft, sumptuous leather seats with their matching stitching are accompanied by door panels echoing the same trim. The super-slim floating centre stack is upgraded with a silk metal frame that emphasises its original design and enhances its exclusive feel, while simultaneously creating a design link to the recently launched Volvo XC60.
The instruments in the refreshed Volvo S80 get exclusive aluminium dials and Volvo Cars is also launching a new generation of steering wheels. The décor trim with silk matte metal-effect finish on the four-spoke steering wheel is also found in the gear selector, around the starter button.
"It is the combination of a number of carefully thought-out details that together creates the overall aura. Since eight out of ten customers specify leather upholstery, the seats are a good example. Here we have focused on comfort by creating unbeatable seating and side support, accentuated further by the superb quality of the soft Scandinavian hide," says Steve Mattin.
Customers with more individual tastes will be able to select upholstery from the exclusive Executive range, which features classic and sober styles.
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