In Europe the Toyota RAV4 has always set benchmarks in the compact sports utility vehicle segment, delivering sophisticated levels of driving performance, quality, passenger comfort and equipment. The car's Integrated Active Drive System delivers enhanced driving control, safer road holding and stability. D-4D diesel and VVT-i petrol engines offer responsiveness and performance. Now, with the introduction of high power, low emissions Toyota Optimal Drive technology, Toyota RAV4 is destined to continue its very successful history.
The current Toyota RAV4 is the third generation of a model that is recognised as one of the best sellers in Europe and a worldwide success for Toyota. At launch, in 1994, the RAV4 established the popularity of compact sports utility vehicles and Toyota has now sold nearly one million units of this model in Europe alone.
With the 2009 Toyota RAV4, Toyota continues to challenge expectations and conventions. Stylish design innovations include new front and rear bumpers, chrome-plated front grille, exclusive alloy wheels, new interior fabric and enhanced interior finish. The unique Toyota RAV4 body shape, fused with advanced technology, enhanced performance and new levels of comfort, continues to redefine the SUV driving experience.
Toyota Optimal Drive: Maximise power, Minimise CO2 emissions & fuel consumption
Increasingly, sports utility vehicles are facing pressure to improve their environmental performance. Leading the way forward, the 2009 Toyota RAV4 will benefit from Toyota Optimal Drive, a range of technologies introduced at the 2008 Paris Motor Show to strengthen Toyota's lead in sustainable mobility.
Having established leadership with Hybrid Synergy Drive®, Toyota introduced Toyota Optimal Drive for its petrol and diesel powertrains. The concept is simple - maximise performance, while minimising CO2 emissions and fuel consumption. Toyota Optimal Drive is designed to:
* Increase fuel efficiency and lower CO2
* Not compromise on driving pleasure
* Reduce harmful emissions
* Be standard on most new model launches
For Toyota Optimal Drive, engineers have chosen to innovate and develop new technologies, rather than just downsize or detune existing technology. Built on the company's legendary "Kaizen" tradition of constant optimisation, Toyota has improved combustion efficiency, lowered powertrain weight and reduced friction in order to create new engines that produce more power, yet, at the same time, are more efficient and economical.
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