The all-new Chevrolet Spark, makes its world premiere at the 2009 Geneva Motor Show, is a small car designed to make a big statement. It's big on style, big on fuel economy and, like all products carrying the gold bowtie, big on value.
Distinctive, edgy styling conveys energy and spirit because this is a mini-car that's as fun to drive as it is economical to own.
With punchy 1.0 and 1.2-liter four-cylinder gasoline engines and a five-door hatchback body format offering surprising versatility, the Chevy Spark is set to light up Europe's mini-car segment.
Due on sale early next year, it is a production-ready version of the Chevrolet Beat concept car, the most popular of a trio of Chevy mini concepts that toured international motor shows in 2007. A clear majority among 1.9 million internet voters said it was the car they preferred.
"Chevrolet Spark will bring a fresh dimension to Europe's growing mini-car segment," says Wayne Brannon, GM Europe Vice President, Chevrolet. "It offers fuel efficiency, functionality and eye-catching design combined with excellent value."
Size matters
For 'cute and cuddly', read 'strong and sharp' - that's the message behind Chevrolet Spark's head-turning looks. Its edgy styling breaks the usual mold for city car design by making no soft, visual concessions about lack of size. Spark continues Chevrolet's design revolution by bringing exciting looks to products in the value segment.
The crisp lines of the mono-cab body express a wedge-like profile, with the deep glasshouse balanced by prominent side body scallops, sculptured fenders and slim, teardrop headlamp units. The 'active' contours of the bodywork are free from rubbing strips or exterior trim.
At the front, the bold twin-port grille leads up to a hood that's heavily sculpted above the headlamps. Below the grille, the lines of the fog lamp housings and the 'floating' lower air intake extend the sense of forward movement. Muscular rear wheel-arches, well filled with a choice of 13, 14 or 15-inch wheels, give the car a crouched, ready-to-go stance.
Rear door handles, disguised to preserve the clean look of those wheel-aches, an integrated rear tailgate spoiler and signature Chevy tail lights with round elements are other design details that add to Chevrolet Spark's 'must-have' appeal.
Purposeful and poised, the Chevy Spark is a city car with 'attitude', small yet proud of its size.
Inspired cabin
The progressive design of Chevrolet Spark's surprisingly spacious cabin has the flair to match its exterior looks. The use of quality materials and an uplevel execution were key interior design requirements, demonstrating that small cars offering big value need not look utilitarian or spartan inside.
Bright and engaging, the interior features an evolution of Chevrolet's signature 'dual cockpit' design. The textured front fascia moldings flow each side of the cabin into the doors, creating a feeling of space that belies Chevrolet Spark's diminutive size.
Exterior bodywork colors are carried through into the lower fascia and door panels. And the main controls are all highlighted in signature Chevy ice-blue, adding to the cabin's youthful looks.
A unique, motorcycle-inspired main instrument pod, incorporating a large speedometer and digital tachometer display, is another striking design feature.
The audio, heating, ventilation and navigation displays are all neatly presented in an integrated center stack. A small floor console includes twin cup-holders, ample storage cubbyholes and a gearshift molding finished in aluminum to match the spokes of the steering wheel.
Chevrolet Spark packs a generous 2,375 mm wheelbase into its 3,640 mm long body, which helps to deliver a cabin with class-leading passenger leg and hip room, front and rear. The seats are upholstered in a range of bright, contrasting fabrics, with top-of-line variants even including uplevel French seam stitching.
Despite its minimal rear overhang for ease of parking, Chevrolet Spark offers an above average 170-liter trunk volume, easily increased to 994 liters by lowering the 60/40 split-fold rear seat-back. All four door pockets are large enough to provide useful onboard storage for oddments. Chevrolet Spark's versatility can be taken a step further by specifying roof rails, a rare option in the segment.
The extensive equipment roster includes: a height-adjustable driver's seat, tilting steering wheel, electrically-powered front windows, heated front seats, steering wheel-mounted audio controls, electrically-powered and heated door mirrors, a trip computer and 'anti-freeze' windshield wipers.
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