The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world's most demanding car enthusiasts... this is the Infiniti Essence Concept.
Presented as a concept at the 79th International Motor Show of Geneva, Infiniti Essence Concept is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand's future.
The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Infiniti Essence Concept is not is merely an indulgent birthday present from Infiniti to itself.
This concept embodies Infiniti's core values as an inspiration for the future as much a celebration of the past. Infiniti Essence Concept showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti's guiding principle of "Inspired Performance" into the super-performance, super-luxury coupe market for the first time, it reaffirms Infiniti's place among the world's most exclusive and vibrant car brands.
DESIGN: DYNAMIC ADEYAKA
With breathtaking good looks and perfect proportions, Infiniti Essence Concept exerts a powerful pull on all those who love cars. It looks like a driver's car, one that would be right at home spearing down the world's grandest motoring routes.
But Infiniti Essence Concept is no aggressive sports car. Infiniti's "Dynamic Adeyaka" attitude ensures Essence is single-minded, but also inviting, sophisticated and born of inspiration from both the human and natural worlds. To further boost its emotional appeal, it features details that bring a very modern take to some very old Japanese traditions.
The designers' aim was to merge all existing Infiniti design cues with fresh design language in a shape that the 20-year-old marque has never before attempted. The result is highly sculptural yet also very delicate. Infiniti Essence Concept speaks of power but not intimidation.
The bonnet is, as you would expect of an Infiniti, long, and the rear deck short. Together with a flowing "wave" profile between muscular front and rear wheelarches, Infiniti Essence Concept at first appears to be in the classic sports car mould. But there is nothing retro about Essence.
The side window graphics bring a particularly innovative and distinctive edge to the styling. The window appears to be resting on a ledge, its razor sharp line in contrast to the concave sweep of the upper body just below it. Imagine juxtaposing flowing water with the stark outline of a canyon landscape.
The rear section also features complex surfacing with concave "scoops" that flow down the rear pillars from one of Infiniti Essence Concept's most distinctive design cues: a C-shaped kink to the side windows' trailing edge. Outlined by a wide flourish of stainless steel, it adds instant movement to the car even when it is standing still.
One of the most distinctive details is the trim around the side air vents. The simple yet delicate shape, finely finished in aluminium, is based on the "kanzashi", a hairpin used by women when wearing the kimono. Other lines and details are inspired by the wide brush strokes of Japanese calligraphy. Infiniti Essence Concept represents a successful merging of iconic cultural cues with automotive aesthetics.
Essence's front is characterised by Infiniti's signature double-arch grille, set at an angle that suggests the car is about to leap forward. There is an illuminated Infiniti badge at its heart. Rounded corners effectively hide the front overhang and make this 4.7m-long car appear anything but big in the flesh.
The grille is framed by subtle strips of stainless steel but there's little other trim and no other grilles or intakes, not even foglights. At the front as over the rest of the car, Infiniti Essence Concept eschews superfluous body embellishments that could interrupt the graceful strength of the whole. The door handles are slithers of push buttons flush with the body while even rear-view mirrors must make way for minuscule cameras teased out of the A-pillars.
More familiar Infiniti cues include the lights. At the front the signature L-shaped modules taper back on to the bulging guards, picked out at their top edge by a row of LEDs. Slender fillets of red light curve around the car at the back, overlapping with the boot opening and framing the vestigial spoiler. Edged by more stainless steel, the spoiler appears to have been pushed out from within the car.
The windscreen flows back into a full glass roof that then tapers down towards the boot opening - making just one more memorable view of a car that doesn't have a wrong angle to it.
On design, Infiniti Essence Concept is simple and amazingly complex, classical and totally dynamic all at the same time. Most of all as the epitome of "dynamic adeyaka" it boasts massive presence. Once seen, never forgotten.
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