Ford Mustang Shelby GT500 (2010)

The new 2010 Ford Mustang Shelby GT500 delivers the most power and refinement ever for a Ford SVT-tuned performance Mustang - and a few surprises, too.

"The 2010 Ford Mustang Shelby GT500 demonstrates Ford's continuing commitment to high-performance vehicles," said Derrick Kuzak, Ford group vice president, Global Product Development. "In addition to the numerous performance and refinement improvements inside and out, the 2010 Ford Mustang Shelby GT500 is an estimated 2 miles per gallon more fuel efficient on the highway."

"We're proud of the many enhancements that were developed jointly by the Ford and Shelby Automobiles team last year that we've now incorporated into the new 2010 Shelby GT500," said Carroll Shelby, founder of Shelby Automobiles. "Building on what we learned to create the Shelby GT500KR, this new car offers a great combination of power, handling and braking. It is truly a special car that is a great deal of fun to drive."

Ford's Special Vehicle Team used the gains made on the 40th anniversary edition Shelby GT500KR "King of the Road" Mustangs as the performance starting point and built from there. The design team, with a nod to the original Shelby Cobras from the 1960s, takes those design cues even further with nuanced improvements in both the coupe and convertible, each of which boasts a more-refined interior.

"Working together on the KR, the Ford and Shelby teams developed new systems to continually improve the iconic Mustang," stated Amy Boylan, president of Shelby Automobiles. "Those lessons learned are incorporated into the 2010 Ford Mustang Shelby GT500. This approach will help maintain Mustang's leadership position at the front of the pack and make the ownership experience even more enjoyable."

"The muscle car segment is becoming even more competitive," said Jamal Hameedi, chief nameplate engineer for SVT. "We need to uphold the Mustang badge with honor, the Shelby badge with honor and most importantly the Ford badge with honor. The 2010 GT500 is the car that will do all of that."

More horsepower, more refinement, more functionality

The combination of added horsepower, refinement and functionality makes the 2010 Ford Mustang Shelby GT500 a unique high-performance car. The 2010 Shelby GT500 delivers more horsepower and more torque than the outgoing model, thanks in part to advancements pioneered on the GT500KR.

The 2010 Ford Mustang Shelby GT500 is powered by a supercharged and intercooled 5.4-liter dual overhead cam V-8 engine expected to produce 540 horsepower and 510 foot-pounds of torque. The redline is 6,250 rpm. The car's aluminum power dome hood not only adds to the Shelby's appearance, it helps cool the engine through a hood extractor.

The Shelby's open-element air induction system features a conical air filter instead of a flat-panel closed system to reduce air restriction. This approach allows more air to be pumped through the engine, producing more power and increasing the engine's efficiency.

A cold-air intake feeds the coolest air possible directly into the air box, helping further increase horsepower. The intake necessitated moving the Cobra snake badge to the other side of the grille to enable maximum airflow.

The twin-disc clutch on the six-speed manual transmission has been significantly upgraded, improving drivability and NVH. The discs on the 2010 Ford Mustang Shelby GT500 are larger - 250 mm in diameter compared with 215 mm in diameter on the outgoing model - and made of copper and fiberglass to make them more robust.

A unique component of the twin-disc system is the control of the intermediate disc. Rather than floating, it instead has six straps that control the engagement of the clutch, improving drivability.

The 2010 Ford Mustang Shelby GT500 offers customers improved straight-line acceleration, plus fuel savings when cruising on the highway in the top gears. Gears 1-4 remain the same, but fifth gear changes from .80 to .74 while sixth gear goes from .63 to .50, meaning that the 2010 Ford Mustang Shelby GT500 will turn lower engine RPMs in those gears and deliver improved fuel efficiency. The new final drive ratio, from 3.31 to 3.55, enables the improved acceleration in lower gears while complementing the revised fifth and sixth gear ratios.

The Shelby's distinct sounds will be apparent as always, though with new refinements, thanks to the work of the Noise, Vibration and Harshness (NVH) team. A patented resonator placed between the air filter and engine throttle body helps keep unwanted noise in check.

"You still hear the supercharger but not so that it's intrusive," said Kerry Baldori, chief functional engineer for SVT. "It's the same with the exhaust. You want people to know you're driving something special, but you don't want an exhaust note that overpowers the whole interior.

"We spent a lot of time getting the right sound quality out of the exhaust so you get that nice, crisp Shelby sound outside and a pleasant sound inside the cabin. It's a nice balance; one isn't overpowering the other."

Driving dynamics also are improved, thanks to SVT's signature chassis tuning as well as new 19-inch Goodyear F1 Supercar tires and forged aluminum wheels on the 2010 Ford Mustang Shelby GT500 coupe and 18s on the convertible.

Spring and dampers have been optimized for better roll control, giving customers more confidence when braking, accelerating or turning. The new chassis tuning takes its philosophy from the KR program, with a greater emphasis placed on primary body control.

The team also stiffened the steering shaft.

"All our changes were about making the car to respond as fast and as predictable as possible," Hameedi said. "The 2010 Ford Mustang Shelby GT500 conveys an athletic, confident feel. The shifter, clutch pedal, brake-pedal efforts and overall steering efforts are easier now. We wanted to make sure we had a nice, crisp short-throw shifter that was easy to go from gear to gear."

The Goodyear F1 Supercar 19-inch tires have been upgraded, too. SVT members developed a "recipe" for the attributes and characteristics they wanted in the tire, which Goodyear's team of engineers, designers and manufacturers brought to life. The result is better grip, better handling and better NVH properties, leading to a better customer experience.

The wheels themselves complement the high-performance nature of the 2010 Shelby GT500. The 19-inch wheels are forged aluminum wheels milled on both sides. The extra machining process creates "blade" spokes with very thin, yet strong, cross-sections. The spokes have a specific curve from the rim to the hub, not only for strength, but also to accentuate the offset and width of the tires.

The 2010 Ford Mustang Shelby GT500 features AdvanceTrac, Ford's stability control system with several options for performance. The default "on" mode accommodates every-day driving, and a Sport mode delivers for those wanting to put the Ford Mustang Shelby GT500 through its paces on the track. The system also can be turned completely off, although the anti-lock brake system and other active safety systems remain in place. Standard safety equipment includes: dual stage front air bags, side-impact air bags and Ford's Personal Safety System.

Numerous aerodynamic upgrades, including a redesigned splitter, were made to the front end of the 2010 Shelby GT500.

"We worked hard to get as much downforce with as little drag as possible," Baldori said. "We worked to seal off the air that comes in the front so it can't go underneath the car. We spent a lot time sealing components such as the radiator and intercoolor to get rid of all the leak paths.

"The result of this evolution of aerodynamics is we've increased downforce, reduced drag and improved the overall efficiency of the 2010 Ford Mustang Shelby GT500."

Directing the air so it's used most efficiently was a painstaking process that ultimately will be rewarding to customers. The design of the front fascia and the car's "flush" hood helps focus air flow. The top grille focuses air into the radiator, with a rubber flap inside the engine compartment helping to seal the system. The lower grille helps cool the intercooler. SVT engineers also went as far to block off specific diamonds in the front of the 2010 Shelby GT500's distinctive grille to help maintain the correct cooling and aerodynamic balance.

A meaner, reskinned snake ready to take to the streets

The 2010 Ford Mustang Shelby GT500 is the most-robust design and most-distinctive model of the new 2010 Ford Mustang lineup. "The design we chose was a 'flush' hood where the fascia defines the entire front of the vehicle," Hameedi said. "That's very hard to execute from an engineering standpoint, but it really sets the Shelby off as very, very different from the base Mustang."

"This epitomizes the ultimate Mustang," added George Saridakis, Exterior Design manager of the Mustang and Shelby GT500. "It's all about power and expressing power."

Saridakis said his team took a cue from the Shelby AC Cobra 427 with respect to the front grilles, which are gaping and appear ready to swallow the road.

Another obvious difference for the Shelby is the addition of racing stripes, which also will now be available on the convertible. "Racing stripes made their mark on 1960s-era Ford performance vehicles," Hameedi notes. "That's something we feel is a key part of the Shelby performance DNA - maybe more so than some of our competition."

Rounding out the Shelby's exterior modifications are the unique signature coiled Cobra badges on the front grille and front fenders, a more aggressive front splitter and lower-drag rear spoiler, which added to improved aerodynamic features, round out the exterior modifications. "We wanted the spoiler raked back aggressively to minimize drag, but we also have an integrated Gurney Flap that provides the downforce," Saridakis said.

What's inside counts with the 2010 Ford Mustang Shelby GT500

The base 2010 Mustang received a powerful new interior design. For the GT500, the interior design team members challenged themselves to raise the bar even higher to create the ultimate Shelby Mustang interior.

Using genuine materials such as real leather in all seats, real aluminum on the instrument panel and Alcantara inserts on the seats and steering wheel gave the appearance a precisely crafted, jewel-like yet functional feel. "You'll definitely know you're in a Shelby," said Douglas Gaffka, Chief Designer, Shelby GT500.

The genuine aluminum finish panels have a unique-to-GT500 three-dimensional dimpled texture pattern inspired by racing clutch plates, braided hoses and cross-drilled racing brake rotors. The pattern has been painstakingly tuned to compensate for the compound curvature of the instrument panels. In addition, the "GT500" logo has been discretely engraved into the aluminum in front of the passenger as a nod to classic Shelby Mustangs of the 1960s.

This unique aluminum finish panel is fully encapsulated by an exquisite soft seamless TPO (Thermoplastic Olefin) instrument panel with a shape that resonates with Mustang's powerful heritage. The center stack flows into the console and features a sub-flush shifter trim ring, flush cup holder door and lockable console stowage featuring the word "SHELBY" engraved in its Satin Liquid Chrome release button.

All 2010 Mustangs and Shelbys feature bright 360-degree rings surrounding the gauge cluster, uninterrupted by the steering column. These rings will come in chrome for the Mustang and a Satin Liquid Chrome finish for the GT500. This finish is featured throughout the interior. An intricate cobra is etched into the center of the aluminum steering wheel badge. The Shelby Cobra appears at startup on the navigation screen, and the familiar red "SVT" logo utilizes new ambient lighting to illuminate the door scuffplate.

"When customers drive this car, they're not only going to be impressed by the performance and the Shelby heritage, but they're going to see all these carefully designed details and know they've bought a well-crafted car," Saridakis said.

Even the classic white shift knob - an icon of Shelby Mustang DNA from years past - received special attention. First, it had to be the traditional white. It also had to be specific to the Shelby. The answer was to combine the racing-stripes theme with the traditional "H" pattern found on shifters to create a one-of-a-kind knob. Like the exterior, the racing stripes wrap from end to end, encircling the knob.

Wide suite of standard features on the 2010 Ford Mustang Shelby GT500

The 2010 Shelby GT500 includes several Ford innovations and industry-exclusive standard features, including:

* SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities - plus new 911 Assist and Vehicle Health Report provided with no monthly fees.
* 911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
* Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer's paired and operable mobile phone.
* Ambient Lighting System with MyColor™ allows drivers to customize the interior lighting of the vehicle to suit their mood. The enhanced MyColor system features seven base colors - ice blue, purple, blue, orange, red, white and green. Customers also can create 125 custom colors by mixing the red-green-blue palette.

[Source: NetCarShow]

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2009 Honda Insight Hybrid

Following an earlier leak of the Japanese-market model brochure, a new set of photos of the 2009 Honda Insight have been leaked into the net ahead of the hybrid car's premier at the Detroit auto show on January 11. Seen here in UK -and consequently, in European-specification, the new five passenger, five door Insight will go on sale on both sides of the Atlantic in the spring of 2009.

As is evident from the photos, compared to the Paris Show prototype, the production model's design has been toned down. Aside from the less sloppy roofline and smoothed out body creases, changes include the down-to-earth headlamps, mirrors and tail lamps, a less aggressively styled front bumper - grille assembly and an even less inspiring rear-end design.

2009 Honda Insight Hybrid Honda's Prius rival will be equipped with a revised version of the Civic IMA's mild hybrid powertrain that combines an electric motor with a small displacement petrol engine and a CVT gearbox. Unlike the Prius however, the Insight will not be able to run solely on electric power.

The Japanese automaker claims that the Insight will be the most affordable hybrid car in the market, making it accesible to a broader audience. Honda expects to sell around 200,000 units of the Insight per year, with half of those sales coming from North America.

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Volvo S60 Concept -2009

The Volvo S60 Concept car which will be unveiled at the Detroit Motor Show in early January 2009, will give an indication of what the all-new Volvo S60 will look like when it's launched in 2010. "The all-new S60 will be one of the strongest players in a segment where the competition is razor-sharp," says Volvo Cars President and CEO Stephen Odell.

The coupe-inspired lines that gave the original Volvo S60 its characteristic stance are more pronounced in this next generation. "The sporty design gives a visual promise of an enthusiastic drive and I can assure you that the all-new S60 will live up to that promise. The driving properties are better than in any previous Volvo," says Stephen Odell.

"The concept car's exterior gives a clear indication of what customers can expect of the all-new Volvo S60. On the inside we've been even more daring," says Volvo Cars Design Director Steve Mattin.

Scandinavian inspiration:

The front of the Volvo S60 Concept sports the enlarged iron mark in the trapezoidal grille. The two lamps that flank the grill emphasise the vertical stance of the front and highlight the bonnet's V-shape. The angled headlamps flow up into the strongly sculptured bonnet and combined with the lower air intake's reverse trapezoidal shape, this gives the concept car a very expressive "face".

"Dynamic and with considerable character, but without appearing aggressive. This car is packed with inspiration from Scandinavian design and from the Swedish coastline's cliffs and seas. A thrilling blend of drama and sensuality," says Steve Mattin.

Viewed from the side, the concept car's slim coupe roofline and window graphics are accompanied by an entirely new shoulder line, forming a gentle double wave, stretching from the headlamps all the way to the rear. Both the seven-spoke 20-inch wheels and the tread of the low-profile tyres have been specially designed, while the bronze-painted brake callipers match the "Warm Liquid Copper" livery.

The unique rear parallelogram doors offer a spectacular show when they are opened and closed. Door opening is initiated by pressing a button and the movement starts off in the traditional way. In the next phase, the forward section swings out away from the car's body and the door glides parallel with the side of the car until it reaches its end position by the rear wheel. Since the car does not have a B-pillar between the front and rear seats, this door configuration offers exceptionally generous entry and exit access.

The transparent attachment of the door mirrors illuminates and becomes part of the indicator function. The panorama roof is another ingredient that contributes to the concept car's airy Scandinavian aura.

"The unique livery in "Warm Liquid Copper" enhances the richness of the Volvo S60 Concept's body surfacing, adding a feeling of depth and exclusivity. The colour also links to Sweden's rich copper mining history," says Steve Mattin.

Viking longboats in the headlamps:

In each of the headlamps, the lights create a silhouette of two miniature Viking longboats sailing side by side, one for main beam and one for dipped beam. When driving in the dark, the light is reflected from the concealed, upward-facing High Performance LED bulbs, projected ahead by the ships' filled sails.

A closer look reveals more detail. The compact cooling system for the LED bulbs has protruding cooling blocks made out of aluminum, semi-visible under the ships' hulls. This design creates the illusion of shimmering glass panels that float above a dark and mysterious Scandinavian sea.

Inspiration from the racing track:

"In forthcoming models, you will see more and more of our "racetrack" design cues. The car's lines do not end abruptly but instead forge a continuous flow pattern inspired by the fast sweeps of the racing track. In the concept car, this is particularly visible at the rear," says Steve Mattin.

The tail lamps, which follow the curve of the rear shoulders, are as advanced as the headlamps. When switched off, the lamp panels show no trace of the traditional red or yellow. But when activated, the position marker lights, brake lights and turn indicators come on in their correct colours with the help of LED bulbs. The solid glass panel is sectioned into horizontal "slices" that create the visual impression of a three-dimensional architect drawing when the lights come on.

At the rear there is also a retractable diffuser that adjusts with vehicle speed to give better aerodynamic properties.

New technology detects pedestrians in the danger zone:

The Volvo S60 Concept also presents a safety innovation that can detect a pedestrian who steps out into the path of the car and the car's full braking power is automatically activated if the driver does not respond to the danger. The technology, Collision Warning with Full Auto Brake and pedestrian detection, will be introduced in the all-new Volvo S60.

"We're going to be even more exciting and dynamic while retaining our lead in the field of safety. The all-new S60 will be packed to the brim with all our expertise and technology in the safety area, both as regards preventing accidents and when it comes to protecting all the occupants in the event of a collision," says Stephen Odell.

Elevates the brand's image:

The Volvo S60 Concept was created to pave the way for Volvo Cars in one of the automotive world's most focused segments, characterised by razor-sharp competition.

"Customers in this segment know exactly what they want. The emphasis is on emotional appeal, sporty design and dynamic driving properties. Success in the segment will do a lot for the brand's image and we are convinced that the all-new Volvo S60 is going to be a particularly strong contender," says Stephen Odell.

The first-generation Volvo S60 was launched in 2000 and was profiled as a coupe with four doors. "Irrespective of whether the customers are in the USA, Europe or Russia, they all prioritise the same things. Now we are giving them an entirely new S60 packed with both emotional and rational appeal. A car designed to make a unique impact even among the most discerning buyers," says Stephen Odell.

[Source: NetCarShow] [Read more on this article...]

Hyundai Genesis Coupe 2010

Sports Car Will Dance to Music Performed by Grammy Award-winning Cellist Yo-Yo Ma

Precision Driving Performed by World Champion Racer Rhys Millen

FOUNTAIN VALLEY, Calif., Dec. 29 /PRNewswire/ -- Hyundai Motor America will air its first two television commercials for the new 2010 Genesis Coupe during Super Bowl XLIII on Sunday, February 1, 2009. The 30-second commercials will position the 300+ horsepower sports coupe as a performance machine designed to capture the hearts of automotive enthusiasts.

The two spots share the same theme, "The Epic Lap," but each offers a distinct perspective of Hyundai's newest offering to highlight both its fluid design and track-worthy performance. Precision driving performed by Rhys Millen, a Pike's Peak world record holder, Formula-D champion and professional driver, is choreographed to music performed by Yo-Yo Ma in the version airing in the first half of the game. A second musical talent will be introduced in the subsequent 30-second spot, which will feature re-edited precision driving footage matched to a completely distinct soundtrack.

"Genesis Coupe is Hyundai's most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl," said Joel Ewanick, vice president of Marketing, Hyundai Motor America. "So many elements come together in these advertisements that showcase the Genesis Coupe's design and performance that we know it will cast a halo over the entire brand."

Just as the Genesis sedan set a new benchmark for the $35,000-$40,000 premium sedan segment, Genesis Coupe will provide sport coupe enthusiasts a fresh new set of performance alternatives. The Genesis Coupe offers a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.

"The Epic Lap" Captures Genesis Coupe's Performance

For the Super Bowl, Hyundai elected to create two commercials that put the Genesis Coupe in the only element where drivers can safely and legally explore the upper limits of the car's awesome abilities: a race track.

As racecar driver Millen navigates the 2.54-mile, 12-turn world class road course at Road Atlanta in Northeast Georgia, you hear a beautiful solo of Bach's "Cello Suite #3 in C, Gigue" performed by Grammy Award-winning cellist Yo-Yo Ma. The artist will also be editing the film footage with editor Hank Corwin to make sure his interpretation of the "The Epic Lap" is brought to life.

"We have captured the spirit of Genesis Coupe in 'The Epic Lap,'" said Ewanick. "Yo-Yo Ma's interpretation is gracefully paired with Hank Corwin's artistic editing and we have done a fantastic job of showing off the sculpted, modern design of the Genesis Coupe."

Rhys Millen flogged a Genesis Coupe for three days during the filming process and the car never missed a beat. The only item that needed to be replaced on the Genesis Coupe was a set of tires.

"The Epic Lap" was created by Goodby, Silverstein & Partners. Both versions of the advertisement will air again during the Academy Awards(R) on February 22 on ABC and on other special events programming. Hyundai will also host an online contest asking consumers to edit their own version of "The Epic Lap." Details will be announced after the Super Bowl.

HYUNDAI GENESIS COUPE HIGHLIGHTS

-- Hyundai's first rear-wheel drive sports car
-- 306-horsepower from enhanced 3.8-liter V6 with premium fuel
-- Standard 220-horsepower turbocharged, intercooled inline four cylinder
with premium fuel
-- Genesis Coupe arrives in the spring of 2009 as a 2010 model

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. [Read more on this article...]